The Content Writer turns a blank page into a finished, search-ready draft in a couple of minutes. But like any tool, you get more out of it when you understand what it is built to do. This guide covers the four content types, how to choose between the three versions it generates, and how to get a draft onto your site.
Every piece of content has a job
The Content Writer is not a generic article spinner. Every piece it writes links back to a target page you choose, so each new article strengthens a page you actually want to rank. That internal link building is the strategy, and it is baked into all four content types:
- Supporting Post. Builds authority around a target page using secondary keywords, and links back to it. Use these to reinforce an important page over time.
- Landing Page. Takes your best-performing page and adapts it for a new location. The agent suggests nearby areas and rewrites the content for local relevance, while keeping the structure that already works.
- Blog Article. Educational how-to guides and FAQ deep-dives that pull in readers researching your topic, then point them toward your target page.
- Custom Topic. You supply the keyword and title, and the agent does the rest with the same quality and structure.
The three versions, and how to choose
For most content types, the agent generates three versions of the same topic, so you are choosing the best angle rather than settling for a single draft. Each version comes with a search snippet preview, a word count, an SEO score out of 100, and the number of FAQs it includes. The three angles are:
- How-To Guide. Best when your audience is trying to solve a problem. It converts researchers who want clear steps.
- Listicle or Tips. Scans well and suits “best”, “tips”, and “ways to” style searches where people want to skim.
- Comprehensive Guide. The longest and most thorough. It is your long-tail magnet, strong for in-depth topics where depth wins.
Compare them side by side and pick the one that fits your audience. The SEO score is a helpful guide, not a rule, sometimes the shorter listicle is the right choice for the query even if a longer version scores higher.
From draft to your website
Your drafts are saved in your content list, where you can see their status as they generate and then review them when ready. When you find the version you like, you copy it and paste it into a new page or post in your editor. There are copy buttons for the content itself, the title, and the meta description, so setting up the page is mostly paste, paste, done.
If you copy the HTML version, the FAQ schema is included automatically, which helps your content qualify for rich results in Google. The styled output looks right on any theme and works with Gutenberg, Elementor, Divi, the Classic Editor, and other builders.
A word on quality and Google
Google’s guidance targets low-quality content, however it is produced, not AI specifically. The Content Writer is built for quality: it grounds every draft in your real pages and your industry, structures it properly for search with headings and FAQ schema, and weaves in the keywords you chose. You review and edit everything before it goes live, so the final result is your judgement, amplified.
To get the most from your content, first make sure you are writing for keywords you can win. Learn how to set up a project and how the Content Writer fits your wider SEO.
Frequently asked questions
Does the Content Writer publish straight to my site?
No. You review the draft, then copy and paste the version you like into a new page or post. Copy buttons cover the content, the title, and the meta description, so it only takes a moment.
Why does it write three versions?
Because the first draft is not always the best angle. You get a how-to guide, a listicle, and a comprehensive guide for the same topic, each scored, so you choose the one that fits your audience.
Will the content match my theme?
Yes. The output is styled HTML that looks right on any WordPress theme, and it works with Gutenberg, Elementor, Divi, the Classic Editor, and other builders. Copy the HTML version and the FAQ schema comes with it.
How many articles can I generate?
That depends on your plan’s monthly content allowance. On the Agency plan the allowance is shared across all your websites.
Never stare at a blank page again
Keyword suggested, titles proposed, three versions written, schema included. All inside WordPress.