The Weekly Agent Advisory is the single clearest answer to the question every busy business owner asks: “What should I actually do this week?” Instead of a wall of data, each project gives you one short, honest instruction, refreshed every week. This guide explains how to read it and what the three project modes mean for you.
The weekly “do this next” note
At the top of each project sits a short advisory: a “do this” note of a sentence or two, written by the agent and refreshed weekly. It tells you the most useful thing you can do for that project right now.
What makes it genuinely useful is that the agent reads last week’s note before writing this week’s. So instead of repeating the same advice, it comments on your actual progress, acknowledges what you did, and moves you to the next step honestly. If a keyword is stuck, it says so and tells you why, rather than pretending everything is fine.
The three project modes
Every project sits in one of three modes, which the agent sets automatically each week based on where the page is in its journey. The mode tells you what kind of work actually helps right now, so you never waste effort.
Optimise
There is still on-page work that will move this page up. Keep working through the recommendations. This is where most projects start.
Grow
The page itself is solid. Further gains now come from growing around it: supporting content and more winnable keywords, rather than endlessly re-editing a page that is already strong.
Monitor only
The page has done its job and the keyword has settled. More edits at this point would just be churn, so the agent stops suggesting changes and simply keeps tracking your rankings. If something shifts, it will tell you.
You are still in control
The agent sets the mode automatically, but it is a suggestion, not a lock. If you disagree, you can switch a project to a different mode yourself, and the agent respects your choice. And if you would rather not wait for the weekly refresh, you can ask the agent for fresh advice on demand at any time.
Why “monitor only” is a feature, not giving up
It is tempting to keep tweaking a page forever, but constant changes can do more harm than good, and they eat the time you could spend on pages that still have room to grow. Monitor only is the agent being honest: this page is done, protect it, and put your energy where it will actually pay off. That focus is the whole point of the advisory.
The advisory works best when your projects are set up well. Make sure you are targeting winnable keywords, and pair the advisory with a habit of reading your ranking chart to see the results build.
Frequently asked questions
How often does the advisory update?
Weekly. The agent reads last week’s note before writing the new one, so it comments on your progress instead of repeating itself. You can also request fresh advice on demand.
What do Optimise, Grow, and Monitor only mean?
Optimise means on-page work still helps. Grow means the page is solid and gains now come from supporting content and new keywords. Monitor only means the page is done and the agent will keep tracking rankings without suggesting more edits.
Can I change a project’s mode myself?
Yes. The agent sets the mode automatically, but you can override it, and the agent respects your choice.
Do all my projects share one mode?
No. Modes are set per project, so one page can be in Monitor only while another is still being optimised.
One clear instruction, every week
Stop guessing what to do next. Your agent tells you, honestly, for every project.